Yebo Biltong

Background
Yebo Biltong is a company that makes hand-crafted beef biltong, a traditional South African dried meat snack. They use high-quality Certified Angus Beef to create a healthy, protein-rich snack suitable for various occasions, from school lunches to post-workout refueling.

The company was founded on the principle of providing top-notch beef products that are both flavorful and natural. Yebo's mission is to make premium, hand-crafted beef snacks readily available to customers who value quality and taste.

Challenges
Despite having a great product, Yebo Biltong faced several challenges in reaching its target market and growing its business:

• Limited online presence: Their existing website wasn't effectively showcasing their products or attracting potential customers.
• Poor search engine visibility: The company struggled to appear in relevant search results, limiting its ability to reach new customers.
• Outdated branding: Their current branding didn't fully reflect the premium quality of their products or appeal to their target market.
• Low online sales: The company didn't see the online purchases it hoped for, limiting its growth potential.

Solution
To address these challenges, Yebo Biltong decided to invest in a comprehensive digital makeover:

• New Website Design: A fresh, user-friendly website was created to showcase Yebo's products and brand story better. The new design focused on highlighting the quality of their biltong and making the online shopping experience smoother for customers.
• SEO Strategy: A targeted SEO campaign was implemented to improve Yebo's search engine rankings for relevant keywords. This included optimizing website content, improving site structure, and building quality backlinks.
• Brand Refresh: The company underwent a branding update to reflect its premium product offering and appeal to health-conscious snack lovers. This included a new logo, color scheme, and product packaging.
• E-commerce Optimization: The new website included an improved online store with streamlined checkout processes and better product descriptions to encourage more online purchases.

Implementation
The digital transformation project was carried out over several months:

• Month 1-2: Research and Planning
• Conducted market research to understand customer preferences and competitors
• Developed new branding concepts
• Planned website structure and content
• Month 3-4: Website Development and Branding
• Created new logo and brand guidelines
• Designed and developed the new website
• Wrote new product descriptions and brand story
• Month 5-6: SEO and Launch
• Implemented on-page SEO optimizations
• Set up analytics and tracking
• Launched the new website and online store
• Began ongoing SEO efforts, including content creation and link-building

Results
The digital makeover yielded significant results for Yebo Biltong:

• Increased Website Traffic:
• Organic search traffic increased by 150% within six months of the new website launch
• Overall, website visitors doubled compared to the previous year

Improved Online Sales:

• E-commerce revenue grew by 200% in the first year after implementation
• The average order value increased by 30%
• Enhanced Brand Awareness:
• Social media followers increased by 75%
• Email newsletter subscriptions grew by 100%

Better Customer Engagement:

• Time spent on the website increased by 40%
• Bounce rate decreased by 25%

Expanded Market Reach:

• The company saw a 50% increase in out-of-state orders
• International shipping requests grew by 30%

By addressing their digital presence and branding, Yebo Biltong was able to grow their business and reach a wider audience significantly. Combining a new website, improved SEO, and refreshed branding led to more leads, more clients, and a substantial increase in online purchases. This case study demonstrates the importance of a solid online presence for specialty food businesses in today's digital marketplace.