Challenge

Hamilton Ranch Direct traditionally operated in the warehousing market for many years and decided to take a strategic decision to supply its products online direct to the consumer. The core challenge with this strategy is that they were already behind some leading brands such as Butcher box and many others. As a result, they required a robust eCommerce platform to not only provide key positioning in their market sector, but also to establish brand awareness, and compete with industry giants.

Coupled with this were complexities around freight handlers, multi-state shipping, and packing material costing and calculations based on a multitude of variants.

Strategy

The key strategy was to produce a lightweight high-performance base e-commerce platform to go to the market and integrate the solution as the market expanded and more marketing channels opened up. In addition, the system was developed to integrate with multiple sales and marketing channels to maximize return on investment.

Approach

Targeting online to gain initial momentum followed by an aggressive social approach to the market gave the system momentum to establish the brand. Next was integration with leading shopping channels including Google and Amazon. Cart abandonment strategies, remarketing, and real time communication all catapulted this solution to gain massive success in a short period of time.

The Process

Steps to Success

Website Development

Using cutting-edge design techniques our team set out to design and develop a high-impact design that would provide a quick and easy user experience across the entire website. Easy product searching, information, and checkout methods alongside high-quality imagery improve visitor retention and re-engagement.

Keyword Research

Careful selection of the leading industry keywords enabled our team to specifically position the site for performance. This took shape in generic keyphrase optimization right down to product optimization not only for organic results but for overall product aggregation success.

Content Writing

Working closely with the client, web content and information at the product level were carefully crafted to provide a balance between engaging a customer and inviting search engines and third party traffic providers to position the overall brand and site strongly. The collaboration of content, user experience, and functionality provided for an exceptional result online.

eCommerce Optimization

Focusing on key product terms and positioning, our teams worked closely to strengthen the product aggregation proposition to various shopping channels and overall semantic balancing of the site. This coupled with the overall content, social marketing strategy and online promotions proved invaluable in realizing the end objective.

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Results

Success in numbers

75%

SALE CONVERSIONS

90%

ROI

48%

MONTHLY INCREMENTAL TRAFFIC

76%

RETURNING SHOPPERS