Challenge

The company had been around for many years with a fairly rudimentary online solution that was not doing the company any justice. Competitors were overtaking Pyrometer in the market and they had no effective way of remaining a market leader. They also had challenges trying to sell lower value replacement and maintenance pyrometer items online to better serve their customers.

Strategy

The strategy was to produce a visually impactful website that would fulfill 2 main objectives. Firstly to re-establish the brand and product range online and showcase the full range of products that are available from Pyrometer. Secondly, to enable an eCommerce platform to help new and existing clients to quickly and easily purchase products online for global shipment.

Approach

Working alongside the client our design and development teams went to work to produce a site that remained technical yet easy to navigate. Coupled with eCommerce-enabled product categories, re-written key content, and product optimization we set out to re-establish Pyrometer as a market leader in the temperature measurement market.

The Process

Simple Steps to Success

Brand Analysis

Benchmarking the Pyromter brand was a key departure point for this project. As a leader in the industry market position studies were key in terms of defining the new online look, market positioning and keyword optimization.

Keyword Research

Alongside the brand analysis, our team worked across hundreds of products in the Pyrometer portfolio to redefine and research key product titles and the optimization of products. This also provided a basis for product presentation and code structure for results.

Content Writing

Preparation of hundreds of product descriptions and standardization on wordcount were key in lifting the quality of the overall web experience and ensuring the brand had the best possible opportunity of performing online extremely well.

Website Development

The complexity of specifications, products, and case study material meant our team had to carefully craft a taxonomy that made sense for visitors to easily find what they were looking for while search engines could index all the essential data. This synergy ensured we achieved the overall strategy and objective in delivering this project.

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Results Driven

Success-driven statistics

79%

TRAFFIC GAIN

128%

ROI

87%

RETURNING VISITORS

100%

CLIENT SATISFACTION