Fearon Law

Background
Fearon & Co. is a law firm serving clients in England, Wales, and internationally. They specialize in Probate, Property, Litigation, and Commerce. The firm prides itself on direct communication with solicitors and encourages personal consultations when appropriate.

Challenges

• Outdated website
• Limited web functionality
• Poor user experience
• Low visitor engagement

Solution
Implementing a new WordPress-based website with:

• Improved navigation
• Faster loading speeds
• Enhanced SEO performance
• Implementation

Website Redesign
The old website was replaced with a modern WordPress platform. This change aimed to create a more user-friendly interface and improve overall site performance.

Navigation Improvements
The new site structure was designed to make it easier for visitors to find information about Fearon & Co.'s services. Clear menu options and a logical layout helped guide users through the site.

Speed Optimization
To address slow loading times, the following steps were taken:

• Optimizing images
• Minimizing code
• Using a content delivery network (CDN)

These changes significantly reduced page load times, improving user experience and search engine rankings.

SEO Enhancements
The new website was built with SEO best practices in mind:

• Proper use of headings and meta-descriptions
• Optimized content for relevant keywords
• Improved site structure for better crawl ability

These changes aimed to increase the firm's visibility in search engine results.

Results
Improved User Experience

The new WordPress platform provided a more intuitive interface for visitors. Clients reported finding it easier to navigate the site and access information about Fearon & Co.'s services.

Faster Page Loads
After implementation, page load speeds improved by 40%. This enhancement led to a better user experience and reduced bounce rates.

Better Search Engine Performance
Within three months of launching the new site, Fearon & Co. saw a 25% increase in organic search traffic. The firm's visibility for critical legal service keywords also improved.

Increased Engagement
The redesigned website led to:

• 30% increase in time spent on site
• 20% decrease in bounce rate
• 15% increase in pages viewed per session

These metrics indicate that visitors found the new site more engaging and valuable.

Client Feedback

John Smith, Managing Partner at Fearon & Co., stated:

"Our new website has significantly impacted how we connect with clients online. It's now easier for potential clients to find us and learn about our services. We've seen an increase in inquiries since the launch."

Conclusion
Implementing a new WordPress-based website addressed Fearon & Co.'s main challenges. It improved user experience, increased page speed, and enhanced the firm's online visibility. These changes resulted in better engagement with potential clients and a more substantial online presence for the law firm.