Hamilton Meat

Background
Hamilton Meats and Provisions, founded by Homer Hamilton in San Diego in 1932, has a long-standing reputation for serving fine restaurants with traditional butchery techniques and excellent customer service. The company has expanded its offerings to include Hamilton Ranch marinated meal solutions for the consumer market.

Challenges

• Limited online presence
• Lack of e-commerce capabilities
• Need to showcase product quality and company history to consumers

Solution
Hamilton Meats and Provisions decided to address these challenges by:

• Redesigning their website
• Adding an e-commerce section
• Highlighting their product quality and company history

Implementation

Website Redesign

The company worked with a web design team to create a modern, user-friendly website that accurately represented its brand and values. The new design focused on:

• Clean, easy-to-navigate layout
• High-quality images of their products
• Detailed information about their farming practices and quality standards
• E-commerce Integration

Hamilton Meats and Provisions added an e-commerce section to their website to meet the growing demand for online shopping. This new feature allowed customers to:

• Browse products by category
• View detailed product descriptions and nutritional information
• Add items to a shopping cart
• Complete purchases securely online

Showcasing Quality and History
The redesigned website prominently featured:

• A dedicated "Our Story" page detailing the company's history since 1932
• Information about their commitment to responsibly farmed proteins
• Details on their sourcing practices, including 100% American-raised cattle
• Emphasis on their antibiotic-free and hormone-free products

Results
The website redesign and e-commerce integration led to several positive outcomes for Hamilton Meats and Provisions:

• Increased online visibility
• Growth in direct-to-consumer sales
• Enhanced brand awareness
• Improved customer engagement

Online Visibility

• 150% increase in website traffic within the first three months
• 40% increase in time spent on the website by visitors

Sales Growth

• 200% increase in online sales within six months of launch
• 30% of total revenue now coming from e-commerce

Brand Awareness

• 75% increase in social media followers
• 50% increase in newsletter subscriptions

Customer Engagement

• 60% increase in customer inquiries through the website
• Positive customer feedback on the ease of online ordering

Conclusion
By redesigning its website and adding e-commerce capabilities, Hamilton Meats and Provisions successfully brought its quality products to the consumer market. The new online presence allowed them to showcase their commitment to quality and rich history while providing customers a convenient way to purchase their products.