Hot Dog on a Leash

Background
Hot Dog on a Leash is a respected dog training service in Carlsbad and Oceanside, California. Their approach focuses on teaching dogs to make independent decisions based on experiences, leading to reliable off-leash behavior and improved problem-solving skills.

The Challenge
Hot Dog on a Leash faced two main challenges:

An outdated website that didn't effectively showcase its services
Limited visibility in local search results, resulting in fewer potential clients finding their business

These issues hindered the company's growth and prevented it from reaching more dog owners who needed training services.

The Solution
To address these challenges, Hot Dog on a Leash implemented a two-pronged strategy:

New Website Design: A complete overhaul of their online presence, creating a user-friendly and informative website that communicates their unique training approach.
Local SEO Optimization: Implement targeted SEO strategies to improve their visibility in search results for Carlsbad and Oceanside areas.

Implementation
Website Redesign
The new website was designed with the following features:

Clear explanation of Hot Dog on a Leash's training philosophy
Detailed information about available training programs
Easy-to-use contact forms for inquiries
Client testimonials and success stories
Mobile-friendly design for on-the-go access

Local SEO Strategy
The local SEO campaign included:

Optimizing Google My Business listing
Creating location-specific content
Building local citations and backlinks
Encouraging and managing customer reviews

Results
The implementation of the new website and local SEO strategy led to significant improvements:

Increased Website Traffic: The new, user-friendly design attracted more visitors and kept them engaged for longer.
Higher Search Rankings: Hot Dog on a Leash now appears on the first page of search results for relevant keywords in Carlsbad and Oceanside.
More Leads: The combination of improved visibility and a better website led to a substantial increase in inquiries and bookings.
Expanded Training Programs: With the influx of new clients, Hot Dog on a Leash introduced additional training programs to meet varied needs.

Client Feedback
Sarah M., a dog owner from Carlsbad, shared her experience:

"I found Hot Dog on a Leash through a local search and was impressed by their website. The clear explanation of their training approach convinced me to try them. I'm so glad I did - my dog's behavior has improved significantly!"

Hot Dog on a Leash successfully expanded its reach in Carlsbad and Oceanside by addressing its online presence and local visibility. The new website and improved search rankings brought in more clients and allowed the company to grow its service offerings, solidifying its position as a leading dog trainer.

Project Information

Company:

The Advertising Club of New York

Client:

Gina Grillo

Completion Date:

January 15th, 2021

Manager:

Meredith Lipson

Location

New York, NY, USA

Excellent

Switchpoint Software Solutions

4.9

Based on 7 reviews

Damon Glover

Excellent company, very attentive to my needs. I strongly recommend Bruce, he really saved us in a critical situation.

Hot Dog on a Leash

I have know Bruce for close to 10 years and have absolutely loved all he does for us. He is professional and prompt in all his roles and business dealings. If I could award 10 stars I would. The best around!

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