Operation Family Fund

Background
Operation Family Fund, a private non-profit charitable organization based in Ridgecrest, California, was established in response to the September 11, 2001 attacks. The organization's mission is to support military families affected by the War on Terrorism, which began on October 7, 2001.

Challenge
The organization faced two main challenges:

• Limited online presence: The organization's existing website was outdated and didn't effectively communicate its mission and services.
• Low brand awareness: Operation Family Fund struggled to reach potential donors and eligible recipients.

Solution
To address these challenges, Operation Family Fund decided to:

• Redesign their website: Create a modern, user-friendly site that clearly explains the organization's history, services, and ways to contribute.
• Improve brand awareness: Develop a strategic marketing plan to increase visibility and attract more donors.

Implementation

• Created a clean, easy-to-navigate layout
• Added clear sections for:
• Organization history
• Available services for eligible recipients
• Ways to donate and support the cause
• Included compelling stories of families helped by the organization
• Optimized the site for mobile devices
• Brand Awareness Campaign
• Developed a social media strategy to share updates and success stories
• Partnered with military-focused organizations to cross-promote services
• Created informational materials for distribution at military bases and events
• Launched targeted online advertising campaigns

Results

• The new website and brand awareness efforts led to significant improvements:
• Increased website traffic: 150% growth in monthly visitors
• Higher engagement: Average time spent on the site increased by 3 minutes
• More donations: 75% increase in online donations within six months
• Expanded reach: 40% growth in the number of families assisted
• Improved awareness: 200% increase in social media followers

Operation Family Fund successfully increased its ability to support military families in need by focusing on a new website design and brand awareness. The organization continues to grow its impact and help those affected by the War on Terrorism.