Search Engine Optimization
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or web page from search engines. Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to various engines which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on that page so it could be indexed.
The process involves a search engine spider downloading a webpage and then analyzing its content. Different spiders may look at different things but most modern-day ones look at what words are used on each page (keywords), how often those words appear (frequency), how important those words are within the context of the whole document (importance), and how well relevant they are towards searching for particular products or services (relevance). The more relevant keywords you have in your text link-building strategy will result in higher rankings with major search engines such as Google!
Search Engine Optimization will help you increase traffic and conversions for your business! We offer affordable packages with guaranteed rankings that will make sure you stay at the top of the SERPs. Start today with our free consultation!
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