Brand Authority

business

By Switchpoint Design
September 19, 2025

Content Creation + SEO: Writing That Builds Traffic—and Brand Authority

Creating content that ranks well and builds your brand isn't just about stuffing keywords into blog posts. Savvy marketers, business owners, and content creators know that an effective SEO content strategy combines search optimization...

Excellent

Switchpoint Software Solutions

Based on 8 reviews

Stefan Steigerwald

Bruce @Switchpoint brainstormed, designed and even hosted our business website with and for us.
Coming from an original design from the early 2000s, there was no reusing any of our old web design.
Bruce redefined the structure, helped us organize our products, simplified administration and created an e-commerce platform for us that worked seamlessly.
Overall the experience was great and without their help we would not have succeeded in the online world.

Hot Dog on a Leash

I have know Bruce for close to 10 years and have absolutely loved all he does for us. He is professional and prompt in all his roles and business dealings. If I could award 10 stars I would. The best around!

Damon Glover

Excellent company, very attentive to my needs. I strongly recommend Bruce, he really saved us in a critical situation.

Michael Hotti

I'm so glad we chose Switchpoint Software Solutions for our e-commerce project! Bruce and his team were fantastic from start to finish with our store, Yebo Craft Beef Snacks. They took the time to explain everything clearly, from the basic structure to advanced SEO techniques. What I appreciated most was their stellar communication and quick turnaround time. They delivered exactly what we needed to kickstart our online growth. If you're looking for a reliable, knowledgeable team, you've found them!

Elicia Greenberg

Bruce and Switchpoint Software Solutions expertly guided The AD Club through a complex website and CRM database transition, demonstrating a solid understanding of the unique needs of a membership-based organization. Their knowledge of both CRM systems and site design has been instrumental in ensuring that our systems support our business needs and serve our members effectively.

As an independent contractor, Bruce has consistently adapted to our evolving needs and collaborated with our team to keep projects running smoothly. Their flexibility and responsiveness have made them an invaluable partner compared to off the shelf software as a service offerings.

For organizations looking for a contractor with a strong grasp of CRM databases, web design, and the challenges specific to membership organizations, I highly recommend Switchpoint.

Darren Simons

Bruce Stander and his team at SwitchPoint Design have gone above and beyond in delivering Match2.jobs. Their approach is strategic, innovative, and highly customer-focused, ensuring the site is not only functional but also future-proof. They took our vision and turned it into a highly polished, user-friendly platform that stands out in the industry. If you’re looking for a digital partner who delivers excellence, look no further!

Jason Paolini

Bruce Stander & Switchpoint have done ab mazing job helping GoodSource Solutions enter the e-commerce space. They have been involved since day one with website development & hosting, SEO, ad digital advertising, account-based marketing, etc. We would highly recommend Bruce & his team!

Mark Little

Bruce’s knowledge of web design is top notch and his approach towards helping our company from concept to launch is very professional and easy to understand. Whether you need e-commerce, AI, user-friendly back-end editing and more, Bruce will get you up and running. I highly recommend Bruce for your company web design needs.