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Case studies

AI software case studies

Detailed write-ups of platforms we designed, engineered, secured and deployed. Each one covers the brief, the delivery, the engineering decisions, screenshots from inside the product and the ROI model.

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Detailed case studies

Shorter platform summaries live on the work page. These are the deep dives.

AI Platform, ATS & CRM
Six recruiting tools collapsed into one intelligence layer

REC Intelligence recruitment intelligence platform

A multi-tenant AI recruitment intelligence, sourcing, ATS and CRM platform that turns a staffing agency's live job data into sourcing, market and business development intelligence.

  • AI recruiting assistant with natural language and voice input, inline candidate cards and anti-fabrication guardrails
  • Candidate search, match, lists and persona research with bulk contact reveal and open-to-work detection
  • Outreach intelligence generating five-touch email sequences, LinkedIn messages, SMS templates and phone scripts
  • Job analysis scoring any advert out of 100 and rewriting it in one click, typically from 25 to 82

ROI highlights

  • Two or three per-seat sourcing and contact data subscriptions consolidated into one credit pool
  • 5 to 7 hours per recruiter per week returned to selling and placing, roughly 15% of billable capacity
  • Weak adverts scoring 20 to 40 rebuilt into benchmarked adverts scoring 80+, lifting applications per posting
Read the full case study
REC Intelligence platform overview pageLogged-in dashboard with the AI recruiting assistantCandidate search workspaceJob analysis with live job list
Client Portal, Booking & Subscriptions
Messages and a paper diary replaced by a live booking and revenue engine

Train to Adapt client booking and subscription platform

A client-facing booking, payments and subscription platform for a personal training business, with live Google Calendar availability, credit-based scheduling and a full owner back office for revenue and utilisation reporting.

  • Marketing site with live pricing across three tiers, monthly packages or per-session top-ups, one or two person options and an automatic monthly promo
  • Stripe embedded checkout for subscriptions and one-off sessions, with a customer portal for cards, plan changes and downloadable receipts
  • Credit-based booking where purchases grant session credits, bookings consume a credit atomically and in-policy cancellations refund it automatically
  • Month and week calendar views showing open slots, slots taken by other clients and time blocked on the trainer's own Google Calendar

ROI highlights

  • Monthly packages and per-session sales collected online, so cash collection no longer depends on chasing invoices
  • Administrative time on diary management, invoicing and booking messages returned to billable coaching hours
  • Session utilisation and churn visible for the first time, so pricing and schedule decisions rest on data
Read the full case study
Pricing tiers with person and billing cadence togglesClient dashboard with plan, credits and upcoming sessionsBooking calendar with live availability indicatorClient profile and notification preferences
Inventory, Production & Compliance Platform
270+ SKUs, every batch traceable end to end

Yebo inventory, production and traceability platform

A custom inventory, batch traceability, production and order management platform for a small-batch cured beef snack producer, with live WooCommerce and Square integrations and automated regulatory reporting.

  • Master inventory covering 270+ SKUs, separating finished products from raw ingredients with SKU, GTIN, unit of measure, cost, price, stock and reorder point
  • Inline grid editing plus bulk stock in, stock out, adjustment, price and attribute operations, and spreadsheet import for onboarding
  • Live inventory valuation at cost and retail with potential profit modelling and colour-coded stock urgency
  • Barcode and GTIN handling with camera scanning, printed 70mm x 30mm curing chamber hanging tags and pack-and-label output

ROI highlights

  • Monthly regulatory reporting generated automatically in the official format instead of rebuilt by hand in Excel
  • Traceability in minutes rather than days, with photographic evidence ready for an audit or recall
  • Recipe scaling removes hand-calculated variance from every batch, protecting flavour and cost consistency
Read the full case study
Operations dashboard with revenue, inventory value, curing batches and order pipeline tilesMaster product catalogue with inline editing and bulk stock operationsGuided new production wizard with recipe selection and barcode printingCuring board showing hanging batches and curing progress
Marketplace, Programmatic SEO & Payments
1,741 pre-rendered SEO pages and two live revenue lines

Jet Sports Trader national watercraft marketplace

A national marketplace for buying and selling jet skis and personal watercraft, combining faceted search, a 124 dealer directory, valuation and financing tools, an automated editorial engine and Stripe monetisation behind a programmatic SEO layer of roughly 1,700 pre-rendered pages.

  • Hero search with make, model, location and price entry points, featured placement rail and new arrivals rail
  • Faceted search across make, model, year range, price, condition, radius and dealer or private seller, with fuzzy matching so misspelled model names still resolve
  • Saved searches with email alerts so buyers are notified when matching inventory appears
  • Listing detail with de-duplicated image gallery, structured spec block, quote dialog, view tracking and Product plus Vehicle structured data

ROI highlights

  • Indexable surface expanded from a handful of pages to 1,525 sitemap URLs and 1,741 cached SEO pages with unique pre-generated content
  • Content operations run without human input, publishing every two days and interlinking automatically into commercial landing pages
  • Free listing removes seller friction while a single click $50 upgrade and dealer subscriptions monetise from day one
Read the full case study
Marketplace homepage with hero search and featured jet ski listingsFaceted search results with brand, condition, engine type and price filtersListing detail page with gallery, specifications, dealer block and finance entry pointDealer directory with search, state filter and verified dealer cards
AI SEO & Search Visibility
1,100+ combined top three placements on long-tail terms

SemTech automated organic search marketing platform

SemTech is an automated organic search marketing platform covering long-tail keyword research, content production, publishing into the client website CMS, reporting, a client portal and per site subscription billing, all in one system.

  • Long-tail keyword engine with expansion and opportunity scoring against each client business profile
  • Automated long form content production with correct heading hierarchy, internal links and schema
  • Publishing straight into the existing client website CMS, so there is no migration to start
  • AI search optimisation for presence in ChatGPT, Gemini and Perplexity answers as well as classic results

ROI highlights

  • More than 1,100 combined top three placements across active accounts
  • Average traffic increase of 39%, ranging from 7% inside four weeks to 79% over five months
  • Lead quality improvement of 86%+, because long-tail traffic arrives with clearer intent
Read the full case study
SemTech marketing homepageHow the platform works, from keyword discovery to deploymentPublic per site pricing plansClient portal sign in
Education Software
Term admin cut from hours to minutes, in 11 languages

Selah Interactive AI Smart Board classroom platform

Selah Interactive is an AI-powered Smart Board platform for early-grade classrooms. Teachers build playable lessons, generate CAPS and ISASA planners and reports, work in all 11 official South African languages, run offline, and publish or sell their lessons to other teachers.

  • Selah Studio: three pane lesson builder with 15 plus block types including drag to match, reorder, categorise, hotspot, flashcards and an AI tutor block
  • Two delivery modes per lesson: interactive scroll and play for learners, presentation mode for whole class Smart Board teaching
  • Instant activity conversion turns a text block into a quiz, matching or drag and drop task, with Support, Average and Extension variants
  • Selah Canvas free form design surface with multi slide layouts, snap to grid, alignment guides and SA friendly clip art packs

ROI highlights

  • Planning and report admin reduced from hours to minutes each week
  • Passive screen time replaced with playable, assessable activities
  • Mother tongue support across all 11 official languages
Read the full case study
Selah Interactive landing page setting out playable lessons, Wisdom AI, 11 languages and offline firstFeature overview covering Studio, Wisdom AI, audio and language, offline mode, marketplace and hardware readinessPricing tiers for individual teachers, Teacher Pro power users and whole school site licencesBrand system page showing the butter yellow and dusty blue palette with semantic design tokens

News & insights

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ROI

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Sales & CRM

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AI Search

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AI Engineering

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Healthcare

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Operations

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Professional Services

AI for Professional Services Firms: Billable Hours, Document Work and Intake

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Marketplaces

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Sales & CRM

What an AI CRM Should Do on Day One (and What to Leave for Month Three)

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Wholesale

Inventory and Order Systems with AI Forecasting for Wholesale and Distribution

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Compliance

AI in Regulated Industries: Approval Gates, Audit Trails and Confidence Thresholds

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Portals

Client Portals That Reduce Support Load Instead of Adding to It

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Staffing

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Why 2026 Is the Year Custom Software Beats Configured SaaS

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